About Us Local Perception of the IndianInvasion in Colombia

Despite Colombia and India establishing diplomatic relations over six decades ago, there has never been such clear evidence of India's interest in approaching Latin America, the Caribbean, and our country. Although ties between Colombia and India have historically been limited, recent high-level visits confirm that India is seeking partners in the region to support its economic rise. Countries like Mexico, Brazil, and Argentina have already recognized the potential of partnering with India, and Colombia could leverage this new phase of relations to strengthen its trade ties and attract Indian investment.

The report highlights that Colombia is missing an unprecedented opportunity. India, currently the fifth-largest economy in the world and projected to grow both economically and demographically, is expected to become the third-largest economy by 2030. This is the right moment to cooperate closely with this Asian country, which is anticipated to be the fastest-growing emerging market in the next three years, according to S&P Global Ratings. The Gustavo Petro administration (2022-2026), despite recently expressing interest in joining the BRICS, seems short-sighted regarding the potential of engaging with India, suggesting it may also be unprepared for the challenges of deepening this relationship.

In this second installment of a collaboration between Colombia Risk Analysis and Cifras & Conceptos, following the 2023 report *Local Perceptions of Chinese Investment in Colombia*, we identify four main areas for Indian investment in Colombia: the extractive sector, the pharmaceutical sector, the technology sector, and the agro-industrial sector. Each of these sectors presents significant opportunities but also faces specific challenges that must be addressed to foster a more effective and beneficial bilateral relationship.

In the extractive sector, India's increasing demand for oil, coal, and strategic minerals up to 2030 presents a significant opportunity for Colombia. However, Petro's energy transition policy and security threats in exploration areas are likely to limit growth in this sector, complicating the expansion of trade with India.

In the pharmaceutical sector, India, already recognized as the "pharmacy of the world" for its production of generic drugs, aims to become the largest global supplier of medicines by 2030 and expects to have a $450 billion industry by 2047 due to investment in innovation and research and development. Close collaboration with India in this sector could help alleviate future drug shortages in Colombia. However, it will be crucial for INVIMA to manage any public health impacts from generic medicines produced to varying quality standards.

In the technology sector, the Petro administration has made the most significant efforts to enhance cooperation between the two countries. While the presence of Indian tech companies in Latin America and Colombia is already notable, Colombia must address its IT talent shortage to fully benefit from this investment. Additionally, cybersecurity challenges will need to be tackled jointly with international partners to mitigate risks.

In the agro-industrial sector, despite numerous opportunities, there is the least development in the relationship between Colombia and India. Although Colombian exports will continue to face difficulties in penetrating the Indian market, Colombia must address domestic risks in its agricultural sector to facilitate Indian investment, particularly in areas such as technological advancement, rural security, and optimization of agro-industrial processes.

Finally, the Cifras & Conceptos survey reveals that Colombians generally do not have a strong opinion about India and are open to its products, companies, and investments. Among those familiar with India or its companies, there is no negative perception. Respondents recognize the potential for both countries to access new markets. Furthermore, Colombians view Colombia's potential accession to the BRICS economic bloc positively and have no reservations about Indian investment in strategic sectors such as mining, oil, technology, and pharmaceuticals. These results indicate significant opportunities for Indian companies to improve their perception in Colombia, which can be achieved through increased investment and presence in the Colombian market.

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